The collaboration sparked immediate buzz through a F&F dinner event with young artists and musicians active across Seoul’s creative industry, as well as the main campaign visual featuring 070 Shake, an artist celebrated by fashion-forward audiences worldwide. Most notably, the long-anticipated meeting of Nike and HYEINSEO drew widespread attention, resulting in coverage across 90+ sneakers/fashion/art & design, and trend-focused media outlets, achieving a total potential reach of over 22.7 million followers. As a result with the energy all over the channels & media , 1.3k units in Korea NBHD, SNKRS and HYEINSEO evaporated on its launching day.