2025 / October
Jacquemus Moonshoe
RETAIL EXECUTION AT BOONTHESHOP
SEEDING HIGHLIGHTS
2025 / October
AIR MAX DN8 X PATTA
The Air Max DN8 x PATTA, a collaboration with one of sneaker culture’s true OGs, PATTA, launched in partnership with their long-time retail partner of Korea, Worksout. The release event was highlighted by a visit from PATTA co-founder Edson Sabajo, who joined the celebration in Seoul for this launch.
The activation took over the first floor of Worksout’s RYSE (Hongdae) with a dedicated product display, followed by a Han River group running session led by Edson and Danny of PATTA, and concluded with an afterparty at Sidenote Club on the 15th floor.
The event created a meaningful moment for communities positioned at the intersection of sneaker culture and running, bringing together movement, heritage, and shared energy.
TEAM PATTA IN SEOUL
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